There’s nothing quite like the feeling of gazing at yourself in the mirror when you are drenched in traditional, head-to-toe. The charismatic embroidery, embellished sequins and mirrors narrating their own tales while they make a mansion for themselves on vibrant-hued fabrics. Be it the twirl-obsessed Lehengas, the rippling grace of sarees, or the sartorial Salwar, every time we decide to go ethnic, the princesses inside us, giggles.
Indian Culture has always been known for exuding grandness, and attires were always the foreground way of showing that. The younger generation, or as we like to call the, the Gen-Zers too have shared a mutual admiration for these festive drenched ensembles, and here we decode the reason behind the ever increasing popularity of these ensembles
Indo Western Fusion
New-Age fashion designers have blended these two sensibilities, and given Indian Ensembles, a contemporary outlook, so it’s not merely reserved for specific events, but has become a daily wear thing.
Western Celebs Donning Indian Attires
The popularity of the Indian ethnic wear reached new heights when it reached a global audience, thanks to Hollywood. With shows like Never Have I Ever promulgating the Indian Representation, and Hollywood Sensations gracing Sarees at events, the ethnic fashion boomed. Global Dominion Priyanka Chopra and Lily Singh too did their part by sharing their desi-drenched disposition.
In the past, supermodels like Naomi Campbell have also donned in the six feet of pure grace, thus heralding the prominence of Ethnic Garments beyond.
We’re Always Festive
Looking to order some sarees to wear this Diwali, check out our latest party wear collection, and thank us later.
Social Media Bringing Shops To Our Home
With social media, the gatekeepers of fashion have practically vanished. You can be in any corner of the world, and order the festive delights of Kolkata, Chinkankari from Lucknow, and Pakistani Suits from Rampur at a mere click.
With this, people are not merely constrained by their geographical boundaries and can order anything that fits their aesthetic appeal, thus broadening their choice. With the ease of a mere click, people get their desired ensemble, and when it’s show day, click pictures of it, share snaps of it, thus influencing their closed circle to a deity like exuberance. This word of mouth through social media is also a prominent reason for Desi Wear’s Exponential Popularity.
If you too are looking for a range of Party Wear, Organza, or Georgette Sarees, Kurtis, or anything ethnic in general, check out our Ethnic Section. Trust us, you’re in for a treat.
The influence the Bollywood Industry has on its audience is unparalleled. Be it Rekha’s Kanchipuram, Bipasha’s embroidered heaven, Deepika’s Printed Sarees, Aditi’s admiration to regality, or Alia’s never ending love for Chikankari, when these Bollywood Actresses wear ensembles, they promulgate fashion ordinances, which then travels through magazines, social media, to our homes and wedding events.
Bollywood Actresses are not stopping drenching in ethics any time soon, and neither is our obsession with watching them, and wanting to dress like them.
With social media to the rescue, people can buy opulent pieces at an affordable price. Now, who wouldn’t want to look princessy .