About Priyuja

Our Story

Priyuja is a contemporary boutique brand brought to you by the 30-year-old business group, Albeli.

Founded in 1990 by Mr. Sharad and Mr. Samir Nawalgaria in Varanasi, Albeli started as a manufacturer of silk fabrics and sarees. They later moved to Kolkata and built a reputation for themselves as a trusted supplier of embroidered unstitched suits and sarees to major retailers like Meena Bazar, Amarsons, and Premsons. In 2004, the group ventured into retail with the brand Fidaindia and now, with Priyuja, they are entering the online space.

Our Mission

Our goal is to help manufacturers and designers in Kolkata sell their products directly to customers, bypassing intermediaries and offering genuine products at an affordable price. At Priyuja, we continue Albeli's legacy by discovering and supporting emerging talent in the fashion industry.

Quality Assurance

Guarantee 100% authenticity of all products on our platform, curating key pieces for each season to ensure customers always have access to the latest and best in ethnic Indian fashion.

Our Awards